Pop Channel Bringing Daytime Ceremony Back To Tv
The Daytime Emmys ceremony is returning to television with a new home on the Pop channel.
The National TV academy and Pop, formerly the TV Guide Network, made the announcement Monday. The ceremony will air live from a Warner Bros. studio soundstage.
After losing its longtime spot on the broadcast networks in 2012, the Daytime Emmys aired on cable news channel HLN for two years.
Last year, it settled for streaming the proceedings online – a change in fortune that reflected the dwindling daytime audience.
In a statement, Pop channel President Brad Schwartz said adding such live events is among the ways the rebranded channel will grow.
The 42nd annual Daytime Emmys, produced by Michael Levitt, will air live on Sunday, April 26. A host was not announced.